weater - highest reputation, who occupied the Chinese market, in order to enter the line of sight of these five people as soon as possible, stationed in

After spending a decade worth seeing luxuryAfternoon tea break comes when reporters interview on the 19th floor office in Shanghai CITIC Square, just after the completion of Lu Xiaoming meeting prepared to spend a few tricky afternoon and dinner time to resolve the backlog of mail. Taking advantage of the work space, Lu Xiaoming habit of overlooking the office through a transparent glass floor this bustling area full of luxury stores in Shanghai the most concentrated, magnificent stores, bustling crowd, exposure to even be standing here in Tokyo's Shibuya or Hong Kong Harbour City illusion. After the first decade of the 21st century, China's luxury goods market has entered a state of unprecedented prosperity, which, as one of the few luxury brands Lu Xiaoming, head of Chinese nationality seen particularly clearly one of the luxury brand in Europe has hundreds of years of history, from generation to generation and convey the brand story. And when they went over the great lakes came to China in the eyes of Chinese consumers tend to become very valuable, synonymous with refined luxury. These precious objects naturally become an important domestic component of conspicuous consumption. I have my own eyes, a calm personality, dress low-key, positive Buhuozhinian businessman wearing a fashion, the young, the trend line for the demands of high-priced brand watches, downright disproportionate, so the image of the successful men greatly reduced, said Lu Xiaoming, funny match is a reflection of these new generation of affluent people in the lack of culture, art, appreciation and other areas of knowledge, thus creating a true luxury consumer attitudes in us, buy choose luxury first meaning is often not whether they like, but the people around you are concerned about identity. In addition, there is a group of very large number of consumers to create a culture of domestic consumption of luxury goods deformity, they held not only expensive to buy luxury consumer attitudes and justly think the price is a measure of the value of the only luxury standards. 'I have to wear a watch brand introductory paragraph should 160,000 yuan, is a boutique in the boutique, high-end watches in the five-digit rates than those of' this is the extreme advocates on behalf of domestic-only prices, including Montblanc including the vast majority of iwc ingenieur luxury brands do not welcome such buyers. Lu Xiaoming admitted nearly two years, the Chinese luxury consumption are maintained double-digit growth, the luxury marketing strategy showing a being Chinese development Lu Xiaoming trend of China's luxury consumers will be an interesting category. The first category is state-owned, private entrepreneurs as the representative of the social elite group; second category is money, time out on various social occasions communicative ladies; third category is highly spending power rich second generation are ; fourth category was undoubtedly the emerging social strata, these urban upstart who has a good educational background, parked to have more psychological and cultural identity; the last one for the urban white-collar workers, only a few months after the accumulation of affordable After extensive market research, brand party learned that in China who have the highest reputation, who occupied the Chinese market, in order to enter the line of sight of these five people as soon as possible, stationed in China's luxury brand began panerai luminor marina almost without exception brands expansion of the image, even long been a low-key luxury Montblanc insisted, had to change their advertising habits, the mass media began to expand the road. Thus, in China, we see a lot of luxury television advertising, outdoor advertising, as well as subway advertising is advertising and marketing in China, Of course we can not simply be regarded as luxury brands are all adjustments brand for the Chinese market 'is in China' trend. Sometimes some adjustments to the product line is precisely the way to leading the fashion culture, Lu Xiaoming added, for example, ten years ago, China's M package market, carrying wallets once in the armpit rage. followed in many men's luxury leather goods brand has appeared in many of the Chinese market only brand wallets. Moreover, these brands to the Chinese market, while still doing the other thing that let the Chinese men to understand the world Men's leather mainstream consumer, so that men's fashion consumption gradually to keep pace with the world's eyes. 20 years Breitling Flying B Chronograph in the cosmetics industry, L'Oreal Group, as president of China 14 years, Lu Xiaoming well versed in foreign cosmetic brands to enter the Chinese market development context. Chinese luxury brand process is exactly the same with makeup brand, is bound to go through the emotional purchase only way to reach a rational consumer. Lu Xiaoming that in order to support his point of view, Lu Xiaoming cited examples Maybelline counter venue change. Ten years ago, as previously entering the Chinese market cosmetics brand Maybelline counters placed in the most prominent position upscale department store building on the first floor, just like a high-end beauty brands gesture. Along with the continuous influx of high-end brands, Maybelline Move containers after repeated until the counter on the first floor are occupied by foreign big line, Maybelline Withdraw quietly, Lu Xiaoming said, Today, sophisticated consumer can certainly distinguish between cosmetic par in numerous cosmetic brands, and the a 'is the best suited to their' purchasing principles, slowly enjoy rational consumption. After ten years, China's luxury market can also do so as well-organized Lu Xiaoming this confidence:? With '80 ', '90' purchasing power increases, embodied in them self-awareness will greatly change Today, the market situation herd purchased in the post-crisis era of luxury in the world, the strength of the Chinese market is self-evident, and now every year a large number of high-profile luxury brands stationed choice to increase substantially the face of increasingly diversified market, informed domestic consumers will abandon those quick success grandiose brand, select those luxuries respect Chinese people, down to earth practice of brand culture and temperament suited to their own image, but also the true colors of personalized luxury consumption.

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