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weater - In this regard, Moneijier mentioned Belgian premium beer Stella Artois ad. In one ad, a man desperate to work to make money (pigs, hauling

Around which a consumerFlipping through a magazine or turn on the TV, marketing, advertising will be coming to you as the general tide, these ads are nothing more than tell you how to spend the time or money. Whether it is beer, financial products, Rolex watches or sealed plastic bags, advertisers are always, money or publicity and the concept of time-related topics. For example, the Folger Coffee remind you, the most wonderful morning Folger than a cup of steaming coffee. Citibank recommends that customers should live to be rich. Honda Motor Company in clearance activities in advertisements: money feeling much better, do not you? Although time and money on endless argument, however, about the product and the links between these two concepts is how to influence consumers attitudes and behavior research is very small. Wharton marketing professor Cathy. Moggi Kirchner (Cassie Mogilner) said.Moneijier and Stanford Business School marketing professor Jennifer encore Seoul (Jennifer Aaker) in the latest coauthored papers pointed out that when the company is still weighing the money should be used as an advertising theme time when they should be aware that these two kinds of themes will cause strong consumer response. She pointed out that just a little time or money mentioned, consumer products and brands will change attitudes and behavior, which is really amazing. For example, the concept of time will produce a product based on personal experience personal contact. Until today, many consumers in the 1980s the ad words still fresh, because consumers will work every day when beer and leisure time linked together.With money and social status-related ads will cause different emotions. In this regard, Moneijier mentioned Belgian premium beer Stella Artois ad. In one ad, a man desperate to work to make money (pigs, hauling firewood or sheep), is to give his grandmother to buy a pair of expensive fine red shoes. But just as he was ready to put a gift grandmother when he saw a pint Stella beer, so he used the new shoes in exchange for a beer from a waitress there. This ad is very interesting, but also fully embodies the company's theme - perfect price to pay, Moneijier said.Miller and Stella Replica Rolex Air-King  companies are trying to sell beer. But they are a use of the concept of time, another use of the concept of money, so that consumers in different ways to the product (beer) the association. The researchers found that after comparing the two, through the Miller Time caused by Lenovo, will consumers' attitudes and purchasing decisions have a relatively favorable impact because people experienced their products are often more impressive. If you are able to experience reminiscent He has spent time on the product, rather than have to spend money, then you will be able to derive more favorable results, Moneijier said.Although due to the purchase price of the product linked by few consumers, but advocating the perfect price to pay, the group is also very important. Moneijier added, there are examples prove that, for certain types of consumers as well as certain types of products, showing the money factor would also be a good thing.After a series of tests, Moneijier and encore Seoul reached these conclusions. Entitled 'time vs. Money': through personal contact to change attitudes toward the product and Decision ('The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection) article, two of the study The results are discussed in this article published in the August of the Consumer Research (Journal of Consumer Research) in. Currently, the concept of time and money on the psychological impact of the papers increasing their writings is one of them. The researchers found that, due to time than money more difficult to replace, so people will feel more sad passage of time, especially when people think of time can not be repeated. Another difference is that it is difficult to explain on how to spend time, because of the time consumption is more difficult to measure than monetary expenditure. Can be replaced and ambiguity of time and money that consumers distinguish the difference between the main features.However, Moneijier and encore Seoul research focuses on a third distinction: two kinds of ideas and the consumer's personal experience, the relationship between identity and emotional level. We believe that when consumers evaluate the product, the time structure will enable them to focus on product experience ever, under normal circumstances, they would enhance the product's personal association, they will think the product is a self-personality reflect, but there will be exceptions, pure products IWC Mark and has been compared to the experience of the former to give him more links ...... We expect that for [such] the pursuit of fame and materialistic consumers, the money will be placed on factors the first will allow them to empower Replica IWC Da Vinci individuals and product links. A Saturday afternoon, a small road in San Francisco park, Moneijier with her co-author of six kids selling lemonade to the pedestrian.


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